SEO step by step for beginners

We gonna talk about SEO tutorial for beginners

So let's get right to it here will talk about a lot of topics related to SEO, what’s in it, for you we're gonna start with, what is SEO first?

Now for beginners, we’re gonna talk about keyword research. How does a search engine work, then later in my upcoming article we're going to go into on-page and off-page SEO and techniques and tactics related to both of those. we're gonna dive into how Google algorithms work? The types of SEO website architecture local SEO. How to measure your SEO performance i.e. analytics and then we gonna have a little quiz at the end.

So a lot of information in this tutorial. 

Let's get right to it and start with why SEO?

Some of you with a website may be your bloggers maybe you just have a website with a lot of content, probably have this conversation before where you said hey look I got all this content, but I can't be found on Google search engines? And the first reaction somebody might have is well why you don’t optimize your website for SEO. Some of you may know what SEO is. Some of you may not know what SEO is and the natural question would be what my website need SEO is!

 What is SEO?

Well there are a lot of inherent benefits to SEO 

It stands for search engine optimization and the first benefit is it increases visibility on search engines. So all the techniques we're going to cover here in today's SEO the tutorial it's going to be techniques to boost your visibility on the search engines, we're not talking about Google only but yes  we're also talking about Bing and Yahoo and Baidu and some of the other search engines that are out there, so that's inherently -

• The first benefit-  to doing search engine optimization is we want to increase our visit ability on search engines and today's tutorial is going to cover that

• The second benefit - is it will rank? help you rank higher for relevant keywords! so the idea behind search engines is- we want our websites to be found, our pages on our websites to be found when somebody does a search and so ideally when somebody does a search, you want to be found for the keyword queries that are most relevant to your business so we want those keyword queries to match the content, that we have on our website and so that's a benefit we want to be found for what people are looking for and so that's the beauty of SEO. Is that your content could be found for those relevant keywords.

• The third benefit - it helps to increase traffic to your website so the idea here is a lot of people go to search engines on a daily basis around the world depending on what search engine they use Google is one of the most popular. What’s common around the world is people do use search engines to find information and so what we want to do is! We want to be found in search engines because that's what people use to find content and so we're found on search engines. 

                                                  People are going to find us for relevant keywords and if they see our content is relevant and the search engine results after they query a keyword then they're going to click on our link and go to our website. So if you can imagine all that content you have on your website and all that content is able to be found on the search engines and a lot of people are using search engines with relevant keywords then naturally you're gonna get clicks that are going to drive traffic to your website and so that's in summary how it works and that's what we want we want to increase traffic to our website from search engines because that's what people use and then inherently because of that it will help people find our website.

 So an optimized site helps your target audience find your website, increase brand awareness. So that's the idea if we could drive traffic to our website from search engines and multiple traffic sometime from the same users it's going to naturally also increase our brand awareness people are going to know more about us. if we're found in the search engines.

• The fourth benefit - it helps to convert a local business into a global business what we mean by that is, if we're found in the search engine results if somebody types on a relevant keyword and our content shows up in the search engine results on Google or Bing or any search engine. Ideally, our business can be found all over the world, our content can be found all over the world. It's not necessarily local per se we may have a local business in a particular city or locale but that doesn't stop anybody from around the world from finding our content.

So the idea behind search engines is to look the contents available to anyone around the world and to me this is one of the biggest benefits because it can boost traffic, it can boost brand awareness, it can boost traffic and the whole idea is taking your business and taking it and elevating it to more of a global brand versus. just a local print and so that inherently is one of the key benefits to search engine optimization.

So let's move on to what is SEO? and we're going to talk about SEO and how do you define it-

SEO again stands for search engine optimization it's basically the practice of getting traffic from the organic search results on not just Google but really any search engine.

Depending on the keyword that somebody types in regardless of what search engine. They use that search engines going to rank websites based on the relevancy of the keyword, so if you have a website and you have a blog and you have a lot of content in your food blogger and you write about let's just say restaurants and you're doing restaurant reviews and you happen to be doing a restaurant review, for example say about Indian restaurants-

Well somebody typed in Indian restaurants you may want to come up for that keyword .okay so it's all about relevancy does that search engines see that particular blog?

Post as the most relevant for that search query, so that's what SEO is all about.

We want to be able to rank our websites for certain keywords on search engines, if our website is ranked on search engines then there's a lot of benefits to that we talked about those benefits. 

That's why SEO! but the biggest benefit is the visibility that comes with that, so the higher your ranking on a search engine the more traffic you're going to get and it's a snowball effect because the more traffic you get the more conversions you're gonna get.

Say the percentage of Google traffic, the higher you rank so generally there are 10 results per page on a search engine so if you're ranked in the top three or even in the first or second position. You're gonna get a majority of the clicks and search engine optimization starts with the keyword because we want to be found for relevant keywords and so the first step and search engine optimization is always going to be keyword research.

It is the most important step what does keyword research all about?

Well, it's the process of identifying keywords we want to be found for on the search engines. So the millions of people use search engines on a daily basis. 

We want to be found for those keywords that people type in that are relevant to the content, we want to be found so going back to the Indian restaurant for example if we're writing a blog post about Indian restaurants if somebody types in the best Indian restaurants or Indian restaurants in a specific city we want to be found for that content. If it's relevant to what we wrote about.

Keyword research should be done based on two factors 

Really it's based on the factor of how much traffic or volume a particular search engine query has and it's based on competition and really the underlying factor here is that all keywords in your keyword research should be relevant, so you need to understand what those keywords are so are they relevant to the content that you want to be found for. If they are then really the two you want to look for-

• The volume as how much volume or traffic each keyword has associated with it 

• The competition as how many other websites are trying to be found for the same keyword

 Those are the factors involved with keyword research you always want to choose relevant keywords and then once you find or choose those relevant keywords you want to be able to find out exactly how much volume and how much competition is associated with each of those keywords and so when you look at keywords you're always going to choose relevant keywords.

But there are two types of keywords we're going to talk about both of these here-

1.         Short tail keywords
2.       Long tail keywords

So let's start with

                  Short tail keywords –

                            Short tail keywords are generic keywords generally they're less than three words in a keyword phrase, for example Indian restaurants. So short tail keywords generally have very high search volume that means that if somebody types in Indian restaurants then there's going to be a large amount of volume with that meaning that generally a lot of people type in the keyword Indian restaurants.

However with high volume always comes high competition. So if you want to be found for Indian restaurants know that you are ranked number one or number two or even on page one of Google you're going to get a lot of traffic however to get to page one of Google or even position one or two it's going to take you a while because they're probably a lot of websites who are in front of you who want to be ranked and found for the same keyword.

So the whole idea with short tail keywords is it's a lot of visibility it's a lot of traffic, a lot of volume but also a lot of competition and generally the underlying factor here is that if you are ranked for a very broad or short tail keyword like Indian restaurants then chances are it's not going to be as relevant. If you get the traffic to your website then chances are the conversions not necessary really gonna happen because we don't necessarily know the mindset of somebody typing in a very short tail generic keyword. There's a lot of different factors with short tail keywords so you just don't know because it's so generic if you do get the traffic for that generic keyword then the chances of the conversion are going to be lower .


Long tail keywords –

                   However if we're interested in conversions then we  really want to turn our attention to longer tail keywords however if you want the visibility then you want to use short tail keywords. If you want the conversion then you want to switch over to longer tail keyword so longer tail keywords are more specific they usually consist of more than three keywords  generic if we add a few more keywords that keyword phrase it then becomes longer tail so compared to short tail keywords longer tail keywords are generally less competitive and the search volume is not as high case in point. then this is the keyword you may want to use so there's a trade-off between longer tail and shorter tail well when visitors land from longer tail keywords is going to generate probably a higher conversion rate than something more generic .

The traffic may not necessarily be for the conversion. How does a search engine work? 

So let's talk about that for a minute so we know that means people use search engine but how do we actually get our content in the search engines. So that's the important part that we need to understand.

Indexing in Google-

If we have our own website and we have our content.  So these search engines want your content in their search engine index .

So how do they get your content? well they send out BOTS or files and we'll just call them spiders so they send out these spiders to crawl your website and the whole idea behind using the insect spider is because we're talking about the world wide web and so if Google for example sends a bot to your website they're gonna crawl your website and spider your web so the creating a web of pages , all they're doing is following link and every page and link that they hit they're going to bring back to their server .

These spiders scan your web sites they just follow links and they take all the pages and content that they're able to gather when they hit your website and they're going to pull all that information back into their own index. If you think about Google they're crawling or spidering millions and billions of web sites all those millions and billions of web sites are sitting on Google servers.

So, when somebody does /do a search query Google because they have all these websites and their index are able to quickly determine which website is the most relevant for that search engine queries so that's generally how search engines work.

I hope you found this article useful, please comment below your thoughts. I will share more article  on SEO that will help you to understand the concept of it from Beginner to Pro concept very soon.

   Thank you guys that's all from my end, I hope I’ve covered maximum parts for SEO as for the beginner'. If any left, do tell me in the comments. I'll try to reply. And if more questions are left I'll cover them too. Bye Goodnight, Good afternoon, Good morning whenever you are reading this article.