Career in Digital Marketing

A career in Digital Marketing

 

In this article I am going to explain Digital Marketing, What is Digital Marketing, Its Careers and Everything about Digital Marketing or Online Marketing and Social Media Marketing? The most popular roles in digital marketing.

 

I have come across many individuals, who wants to clear a portion of their questions on Digital Marketing Like what would be the pay? Openings for work? Development? Is it important to know to code? I don't know English. Do I have to pick up coding?

Digital is no more a buzzword digital marketing sits at the center of every marketing strategy for every company out there so if you're wondering if digital is the right career option for you this is the article for you, also we going to talk about the various roles in digital marketing. If digital marketing is for you or not and how can you become a great digital marketer? Well before we talk about the various roles in digital marketing. For example - Think logically Surplus business exists that is in the unorganized sector. Let‘s say there are many businessmen, who have a lot of money Family business. We can say that now their next direction is joining the family business. So if the next generation is coming to join the family business but will they like the old way of doing business? They need modern ways/ modern office like they do want to make websites they may need to run a social media campaign, every person wants it, If he is taking care of his father business. They do have the vision to take it to the next level.

In the coming time, Digital Marketing will be the new Marketing. So if they have a big vision, they've to use digital platforms for that. And if you start your own business. And if you collaborate with other business, you can get job opportunities too. Talking about growth if you have skill from time to time, you'll keep on learning something new there are so many businesses.

Next question is Salary?

Which is the most common question?  Don't expect a large package being a fresher in a new industry. In any profession not just about Digital Marketing. Fresher don't get good salary package in the beginning. Let's say salary starts from 10,000 to 25000 or 30,000 only 10-15k as a fresher.

If you have an MBA degree or if you have some experience in marketing after this if you learn digital marketing. Then look for a job chance are high that you may get a good job. Again think logically. In starting, you are a rookie with no experience so the starting salary is of training. They'll guide you and will give you a salary too. That's why salary is comparatively low. Look for a job in companies even if they give you less money. Make sure the workload is high in that company So that you can learn things more. This was always my motto. Even if I do a job in the average salary package. I should have the opportunity to learn a lot. Work in a company where you don't have to sit idle. After some years of experience. You may get good salary package. If you have a mindset of a learner. I am not saying it'll increase.

Let's say you went to a place. After taking coaching from digital marketing institute. There you are an SEO expert. And the backend work is creating backlinks for your website. So they ask you to create backlinks. For 6-7months, you just created backlinks nothing else. If you switch to some other company. What will you say? What will you add in your previous experience? That you created backlinks? Do you think in order to create backlinks, they need an employee? Is there any need? Because that's a monotonous work we need an employee who can think creatively. Who can work in a different department? So that's why if you work on your skills you can learn a lot in the beginning. Even if you get less amount. 

Money shouldn't be a concern in the beginning. I am kidding, it won't be 6k but if you get a good job in a good company with less pay. DO IT. It's a bonus for you. If you work precisely on your skill. After one year you can get 25-30k too. If you work well. After 5 years, God knows it can be in lakhs.

 

Next question is Language?

People think English is mandatory, to learn Digital Marketing. Think logically If you want to work in a big company. Where they've international clients. Now can you talk to them in your local language? You all know English is a globally acceptable language!!  NO, you’ve to speak in English then. So they think about this in the long term that if they train an employee, He/she can transfer to other places too. So that He/she can train others. 

If company vision is like this, you should know English. But if you are thinking. You should know English to a level where you can understand English by listening. Read/write your content. Don't worry about the grammatical mistake. We have tools for that. You can use it. But the most important factor here is you are able to read/write English that’s it. Speaking fluently takes time. This much level is fine.  In the company as well. Let's say you got a job at a company where the Company is old but isn't grown digitally. You were hired as Digital Marketer. Now you are taking their whole business online. You'll get a good salary. Around 20-22k and workload will be high. Because you'll handle everything and side by side you are growing too. And here English is not compulsory. They need results. Language doesn't matter here.

Next question is Qualification?

Whether 8th pass, 10th pass 12th pass what should I do? See if you want to do your business want to build your own agency. Then qualification doesn't matter. If you are thinking of doing a job. Hardcore job. At least graduation is must, 10th pass doesn't get jobs. Think logically if you are in 10th. 1st thing in you is childishness. Why would they hire you? If they do, it'll be a low salary package. That this person is young, raw they will train him. It'll be beneficial for us. Roughly let's say your qualification should be at least graduation. The reason behind it. Competition is very high. Every colony has the Digital Marketing Institute. People are becoming Digital marketers. Now your skills are not visible, right? Everybody has skills. Some people show their portfolio. That works fine. But most people say that. Sir, I have a piece of good knowledge of SEO. I can run PPC ad campaigns. And very good in social media marketing. Just crammed definitions. Then think logically here. There are many people here, Right. You and other people are saying the same thing. So that recruiter will hire whom? They'll create criteria to shortlist people from them.


That person should be at least graduated. If he is a graduate, his mental state will be developed and is less childish. That' why people ask for experience. Because they've professionalism. Now if you are an engineer. Then it's okay you are qualifying If you are from BBA side, then you are qualifying Or from commerce side There are no norms regarding this. But your roles can be different. Me as a manager. If I am hiring an engineer graduate person Then I’ll give him specific roles. Because I think engineers mind works well in that particular area. Then I’ll give him that role. Because someone's from arts I'll give him work according to that. So you have to define this thing. Where you are good at. And grab that category. Don't be a Digital Marketing expert. We need to specialize in every field. SEO specialist, SMM specialist, PPC, Email Marketing, Affiliate marketing specialist. And go into that direction. When you are a specialist in one thing. Then slowly we can acquire other areas also.

 

Next Question is Coding?

A most common question. Is it necessary to learn coding or not? No relation to coding. Don’t worry. Basic HTML only which is not a big deal to learn. They have it in their course. So basics of HTML will be learned. No Hardcore websites coding. Most institutes they all are built on word press. Word press is easy to learn, Mostly institutes teach this. If you want to learn coded websites then we’ve developed for that work. He'll make the website for you. We don't need to learn everything right. Just grab one field.

The last Question is Career Switch?

People have a question that I am in this field I want to be Digital Marketer. Will it be worth it? I say I am the marketing head of the company and I learn Digital Marketing Obviously that person will grow. If I am the operation head. And I learn Digital Marketing Chances are high that I may get a good pay scale. 


But if I am in finance and I am learning Digital Marketing, Then chances are that I'll need to switch my career. It's possible that my salary may get decreased. But when you are at a high level. You've big networks. And you're professional. Then when you acquire Digital Marketing skills you mix your experience with Digital Marketing. You can grow fast. So I personally suggest. Only that people should switch or make a career in Digital Marketing Who are passionate about it about every module. Or that person should be connected to marketing. Or in HR. What can HR person do after Digital Marketing? He/she can convert the recruitment process into the Digital world. Now recruitment is online. Now more people will engage. They can run the company's HR campaigns. Okay. Finance person won't be able to do much. He can share his finance knowledge. Or in budget making. A salesperson can increase his sale overnight.

Now let's figure out if digital marketing is really for you if you are a data junkie a hardcore techie or the storyteller or even an entrepreneur digital marketing is definitely for you? So who are these people who are moving into digital marketing?

•  IT professionals who want to use their technical and data skills in the function of marketing

•  Sales and marketing professionals who have already been in traditional marketing for a while and now want to move into digital

• Students who are trying to start their new career and number four business owners are entrepreneurs who want to scale their businesses and bring it online

 So what are these dream jobs that everybody keeps talking about in digital marketing

• Performance marketer a performance market is the guy who is responsible for spending all your money , performance marketer is the guy who's going to buy media run and optimize campaigns analyze data and get you that revenue he is the one who is responsible for running campaigns on Facebook Google remarketing email all the various digital platforms and finally generate ROI for the brand the job of a performance marketer involves a whole lot of data crunching. So if you think you're good with numbers and have a sense of adventure for trying out new marketing channels then performance marketing is your cup of tea

• Social media manager a social media managers role is to help the brand communicate with its customers across the social media channels his role is to also build and manage the engaged community for the brand now the number of social media channels relevant for your brand may be different it might be LinkedIn Facebook Twitter or Instagram or any other social media channel for that matter the channel does not matter the storytelling matters so if you're great so retailer you are right brain and you're in junky’s social media manages the right option for you.

• SEO and content marketing in today's age, soul content marketing go hand-in-hand and that's why we have clumped these two roles, let's talk about an SEO expert the role of an SEO expert is to ultimately generate organic traffic for the brand by using on-page and off-page. SEO techniques and through content marketing on the other hand the role of a content marketer is to strategize content for the brand which is relevant for the consumers across the funnel and hence generate the organic traffic for the brand now both SEO experts in content marketers need to work hand-in-hand, so if you have a knack for data tech and content put together this is the right option for you.

• Marketing tech and automation now technology is becoming a very integral part of marketing, today the role of marketing tech and automation manager is to basically take care of all things. Tech all marketing operations related to technology like making landing pages website taking care of marketing tools etc is the job of a marketing tech automation manager he is also responsible for automating all the customer communication flows across the funnel right from lead nurturing email marketing conversion rate optimization etc his job is to basically make marketing more efficient, so if you love both tech and marketing than marketing automation in tech is for you.

• Marketing analyst in companies where there is a huge amount of data available and is being generated marketing analytics is becoming a specialized function the role of a marketing analyst is to capture mine and analyze data and generate meaningful insights from it and pass it on to the business and marketing functions so if you are a data analyst and you have a passion for marketing analysts is the right option for you.

• Digital communications as brands and businesses are communicating more and more digitally the demand for copywriters and designers is increasing by the day so if you have a knack for writing and for designing you can choose this as your career option within a digital marketing team.

So these were the most popular roles in digital marketing now you can either become a specialist vertically where you need to develop expertise in one of the specific channels or you can become an analyst where you need to build your skills horizontally. Also, these are the three options for you to progress your career in digital marketing

Thank you guys that's all from my end if you have friends relatives and colleagues who want to get into digital marketing please share this article with them or if you have any specific questions of our digital marketing please comment below I hope I’ve covered them all.

 If any left, do tell me in the comments. I'll try to reply. And if more questions are left I'll cover them too. Bye Goodnight, Good afternoon, Good morning whenever you are reading this article.